Washington and Zofingen over breakfast
The Swiss Post has been test marketing PersonalNews, a printed newspaper which subscribers can put together themselves from international newspapers. The pilot project, which is in line with the trend towards specialisation and personalisation, could open up a new market.
As a general rule, it is true to say that where the press market is concerned, mass produkts are in decline in virtually every segment and that growth opportunities now only exist in market niches, This is precisely what German IT company, Syntops GmbH is banking on with its new venture, PersonalNews. The company, which is ...
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